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Thousands of netradio e-stores now thrive on the Web, providing people with a way to purchase goods and services electronically. For small businesses, the Internet can deliver a global market. Depending on which survey you believe, that may be more than 350 million people, with another 500 million Internauts projected over the next few years. If the demographics of the online community match your netradio customer profile, that's a lot of potential new business. While the potential is there, however, challenges loom large.
Remember, it takes time for people to adopt to new technology and modes of transactions. Many people remain reluctant to give out their credit card numbers over the Internet for netradio purchases. But most analysts project healthy growth for netradio online sales, especially as security issues are addressed.
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Netscape Corporation has created the best known secure server technologies. It uses a security protocol called Secure Sockets Layer (SSL) that provides data encryption, server authentication, message integrity and optional client authentication for a TCP/IP connection. When a client seeking to purchase netradio connects with a secure server, they exchange a *handshake* which initiates a secure session. With this protocol, the same server system can run both secure and unsecured web servers simultaneously. This means an netradio organization or company can provide some information to all users using no security, and other information that is secured. For example, a business that sells netradio online can have its storefront (merchandise catalog) unsecured, but ordering and payment forms can be secure.
Why are these developments important? As the Internet becomes a way to buy and sell netradio products and services, financial transactions become essential. Right now, most netradio transactions involve the exchange of credit card information, either directly over the network, or by phone, to complete a transaction initiated online. Eventually, you will be able to use cash as well as credit, directly over the network.
There are two basic kinds of digital cash, anonymous cash and identified cash. Anonymous cash is just like paying for netradio with paper cash but it also carries no information about the person making the transaction, and leaves no transaction trail. You create it by using numbered bank accounts and blind signatures. Identified cash, on the other hand, contains information revealing the identity of the person who withdrew it from the bank. Like credit card transactions, identified cash can be tracked as it moves through the system and involves fully identified accounts and non-blind signatures. Whether you use digital cash when purchasing netradio is entirely up to you. We suggest you employ the purchasing avenues available from the netradio supplier we recommend.
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