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First of all, how do potential customers sort out the value of a security training website? That can be difficult given the amount of online clutter. To attract customers, a security training provider has to aggressively market their website. While guerrilla strategies keep costs down, running a promotional campaign, buying ads (either in print or online), and sending out press releases is costly and can add unnecessary dollars to the security training pricing. We believe that the provider listed below has got these factors well and truly balanced.
Second, what kind of security training products do they sell? The answer is critical, because online shoppers are reluctant to buy big ticket items, such as furniture. The exception seems to be computer equipment. What's selling well? Airline tickets, hotels rooms, music CDs, books and software and security training are already familiar. While online security training sales are growing rapidly, it still represents a small percentage of sales in the real world.
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The Internet abounds with all sorts of information on security training, but unless you can be reasonably sure of its source and accuracy, be wary. For example, information about security training posted in Internet newsgroups can be flawed. Even if the security training document contains great technical detail, there is often no hard evidence to back up the claims. Don't make the mistake of accepting gossip as truth, which may prove to be professionally and financially embarrassing.
While embarrassment is rarely fatal, more serious consequences can result from following security training advice posted in newsgroups or on websites. While someone may be well-meaning in offering the information, can you trust it? Is this person a security training consumer who has actually purchased and used the products or are they just an opinionated individual? Or are they a competitor?
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